In the current regime to win an award, an artiste or his supporters must have enough money to sponsor text messages in favour of the musician in question for as many times as possible.
Even that is ridiculed by a component of the scheme which reserves the final say on who wins an award to a panel of judges. So, it does not matter the number of popular votes one gets, the panel of judges has the final say.
Who must be in charge of coordinating this award?
Let me put it this way, between the Institute of Economic Affairs and the Electoral Commission of Ghana, which body is legitimately clothed to organise national elections? Which body should award musicians? Should it be Charterhouse, a body which has nothing to do with music apart from awarding musicians or the Musicians Union of Ghana (MUSIGA), a body composed of all the stakeholders of the music industry?
Lest we forget, the music industry represents the face of our tourism sector and drives almost every sector of the economy not just with its tunes but employs many of the creative minds of our population. Ghana must be thankful to Shatta Wale, whose creative destructive antics give everybody the opportunity to have a conversation about a music industry which has been held hostage by an award scheme which thrives on patronage.
Whats the Way Foreword?
We need to award musicians based on the sales of their songs. After 20 years of an award, there should be an objective scheme to track that. That should be in addition to shows performed, international tours and media play the artiste had under the music year in question. That will be awarding the artiste for their commercial success.
Established in 2000 as a Production and Events subsidiary of Multiple Concepts Group. Charterhouse has since then, become the biggest company in Event management and Audio-visual production in Ghana. A one-stop production house, we have developed the capacity to organise and produce any event or production of any size, from small to medium to large, in either outdoor or indoor venues, anywhere in Ghana and WEST AFRICA. Their events are created and targeted at the general public, which has in time become major must-attend events on Ghana’s social calendar.
It is too risky to leave an industry which captures the spirit of our youth to strangulation by an insatiable appetite for profit at the expense of the artistes. Ghana must be thankful to Shatta Wale, whose creative Criticisms give everybody the opportunity to have a conversation about a music industry which has been held hostage by an award scheme which thrives on patronage.
It is time Ghanaian Governments steps in to create a reputable award scheme to award Ghanaian talents and cap-side the dominion of charterhouse as the awarding body of Ghanaian musicians.
Follow us on all social media Platforms, Subscribe to our Newsletter to receive frequent news updates from us, Share your thoughts with us at the comment section.